Fit is one of the most common reasons shoppers return clothes online. Size recommendation tools use data to suggest the best size.
How they work
- Shoppers enter basic details or past purchases
- Models compare these with garment measurements and return data
- The tool suggests a size and how it may fit
Where fabric comes in
Fit depends on fabric as well as pattern. A stretch fabric fits differently from a rigid one in the same size. Accurate fabric details, such as stretch and recovery, make recommendations better.
For brands
- Record fabric composition and stretch for each style
- Use consistent fabrics for core fits
- Feed return reasons back into product development
Read about stretch and recovery.