Many brands now use AI tools to create textile prints. It is fast and flexible, but it raises questions about ownership.
Questions to consider
- Ownership: the rules on who owns AI-generated work differ between countries and are still developing.
- Tool terms: each AI tool has its own licence terms for commercial use.
- Similarity: AI output can resemble existing designs. Avoid prompts that copy a named artist or brand.
Good practice
- Use AI for ideas, then refine designs with your own team
- Keep records of how each design was created
- Get legal advice for important collections
From file to fabric
Once your artwork is final, direct digital printing or sublimation printing can reproduce it in full detail.
This article is general information, not legal advice.