Greenwashing means making environmental claims that are vague, exaggerated or unproven. Regulators and shoppers are paying closer attention.
Risky claims
- General words like "eco-friendly" or "sustainable" without detail
- Recycled or organic claims without certification or documents
- Rounding up percentages
- Applying a claim to a whole product when only one part qualifies
Better practice
- Be specific, for example "made with 50% recycled polyester"
- Back every claim with Scope and Transaction Certificates
- Follow the labelling rules of each standard
- Keep records ready for questions
How suppliers help
Certified suppliers can provide the documents you need for each order.
Read about Transaction Certificates and our certifications.