D2C Fashion Brands: Common Fabric Sourcing Challenges

|Dynamic Knitfabs

Quick Answer

Direct-to-consumer brands move fast but often order in small quantities. Here is how to source well.

Digital printed fabric

Direct-to-consumer (D2C) fashion brands sell online to their own customers. They often launch frequently and test many designs.

Common challenges

  • High minimum order quantities
  • Long lead times for new fabrics
  • Inconsistent quality between small orders
  • Limited technical knowledge in small teams

Practical solutions

  • Digital printing: test designs from 100 m
  • Core bases: reuse a few proven fabrics across styles
  • Clear specs: write composition, GSM, width and shade in every order
  • One reliable partner: fewer suppliers means fewer surprises

Plan for returns

Accurate fabric descriptions and good shrinkage control reduce returns, which matter a lot for online brands.

Tell us about your brand.

About the Author

The Dynamic Knitfabs Team

Dynamic Knitfabs Pvt. Ltd. is a family-run fabric manufacturer founded in 1990, with in-house knitting, weaving and sublimation printing in Surat and Noida, India. The company is led by Directors Rajeev Jain and Siddharth Jain and supplies fabric to 100+ international and Indian fashion brands.

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