Fashion retail in India reaches well beyond the largest cities. Shoppers across the country want stylish clothes that last and are easy to look after.
What value-conscious shoppers want
- Fabrics that keep their look after many washes
- Low creasing and easy care
- Good colour that does not fade quickly
- Fair prices
Fabrics that fit
- PV (poly viscose): soft but crease-resistant
- Polyester crepe and georgette: durable and easy care
- Poly-cotton: comfortable with less shrinkage
- Printed polyester: bright, lasting colour
For brands
Balancing price and durability builds trust and repeat customers.
See PV fabrics and polyester fabrics.