Returns are a major cost for online fashion. While fit is the biggest reason, several common complaints trace back to fabric.
Fabric-related return reasons
- Looks different from the photo: colour or sheen
- Feels different from expected: too thin, rough or stiff
- Shrank or faded after washing
- See-through when worn
How to reduce them
- Photograph real fabric in good light
- Describe composition, weight and feel accurately
- Test shrinkage and colour fastness before bulk
- Check opacity for light colours
- Give clear care instructions
Work with your supplier
Ask for test results and keep approved samples, so every batch matches what customers saw online.
Read about shrinkage and colour fastness.