Resort and vacation collections are designed for travel, beaches and warm weather. Shoppers want pieces that look effortless and feel light.
Fabric qualities that matter
- Lightweight and breathable
- Easy to pack, with low creasing
- Bright, fast colours that hold up in sunlight
- Fluid drape for movement
Popular choices
- Linen and linen blends: relaxed and cool
- Viscose and rayon: soft, flowing dresses and shirts
- Georgette and chiffon: cover-ups and kaftans
- Satin: evening resort looks
Prints
Tropical, floral and graphic prints are common. Digital printing allows rich detail and many colourways.